In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you’ll learn.
- Why even a 90 year old firm has to act like a start-up and reinvent itself
- Why good advertising is really good story-telling
- Advertising is NOT dead. It’s alive and well.
Jeff Ogden of Marketing Made Simple TV was invited to the Y&R 90th birthday celebration to conduct executive interviews. Jeff thanks Global CEO of Y&R David Sable for this interview. You can also follow David on his personal blog – The Weekly Ramble