Social Media Club, in conjunction with Sensei Marketing, is providing you the opportunity to engage with some of our Social Media Masters in advance of our five city tour which include Atlanta (August 26th), Los Angeles (September 9th), New York City (September 23rd), Toronto (October 7th) and Kansas City (October 21st).
Social Media Master Jonathan Copulsky will be joining #BizForum Chat on Wednesday, August 17th, from 8pm to 9pm EDT for an advanced discussion on whether brand management is an offensive or defensive play?
You can join #bizforum, a weekly Twitter debate that encourage its guests to debate pros and cons of trending business topics. Unlike other Twitter chats, this format is designed to really explore all sids of an issue; where everyone is asked to state if they agree or disagree with a statement and then provide their business experiences to back up their stated position.
Jonathnan Copulsky speaks and writes frequently on issues related to sales and marketing management and is a regular contributor to a number of publications and online forums. His critically prasied book, Brand Resilience: Managing Risk and Record in a High-Speed World was published by Palgrave Macmillan in May 2011. Jonathan has served in numerous leadership roles at Deloitte, including Chair of Deloitte Consulting’s Marketing Council; Chief Marketing Officer for Deloitte’s Global Strategy & Operations Practice; Managing Principal, Global Sales and Marketing Strategy Practice; and Managing Principal, Midwest Strategy & Operations Practice. Recently, Jonathan assumed responsibility for Deloitte’s eminence portfolio and activities, including oversight for Deloitte Research and Deloitte Review, in addition to his client service responsibilities.
Jonathan will be discussing questions posed by Sensei Marketing’s Sam Fiorella, who serves as the debate master. Visit Sam’s blog Is Brand Management an Offenseive or Defensive Play to get discussion going ahead of time.
To learn more about Jonathan Copulsky and his Brand Resilience: Managing Risk and Recovery in a High-Speed World session being presented at Social Media Masters event in Atlanta (August 26th), New York City (Sept 23rd) or Kansas City (October 21st), visit socialmediamasters.com.