Social Media Master Kat Mandelstein will be joining #BizForum Chat on Wednesday, September 14th, 8pm to 9pm EDT to discuss, Whether or Not Social Business Inevitable?
Social Media Club, in conjunction with Sensei Marketing, is providing you the opportunity to engage with some of our Social Media Masters in advance of our five city tour which includes Atlanta (August 26th), Los Angeles (September 9th), New York City (September 23rd), Toronto (October 7th) and Kansas City (October 21st).
You can join #bizforum, a weekly Twitter debate that encourage its guests to debate pros and cons of trending business topics. Unlike other Twitter chats, this format is designed to really explore all sides of an issue; where everyone is asked to state if they agree or disagree with a statement and then provide their business experiences to back up their stated position.
Kathy (Kat) Mandelstein currently oversees worldwide marketing programs, web and events as the Director for IBM Collaboration Solutions in IBM Software and for Social Business for all of IBM (http://www.ibm.com/socialbusiness). Kathy is a regular contributor to BtoB Magazine’s BtoBlog. She also serves on the Board of Directors for Social Media Club (http//www.socialmedia.club.org) and is the Vice President of the local Austin Chapter. Previously, Kathy led the IBM Rational marketing team focused on the business value of effective software delivery.
Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities dating back to the time that she led http://www.ibm.com/developerWorks and http://www.ibm.com/alphaWorks in addition to marketing programs to developers for IBM. Her past history includes leading various marketing, channel and Web development teams in IBM. Before joining IBM, Kathy managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas. You can find her on twitter @katmandelstein.
Kat Mandelstein will be discussing questions posed by Sensei Marketing’s Sam Fiorella, who serves as the debate master. You may also visit the Sensei Marketing blog to join in on the Q&A ahead of time.
To learn more about Kat Mandelstein’s session on Becoming a Social Business – IBM’s Journey being presented at Social Media Masters event in New York City, September 23rd, visit socialmediamasters.com.