Build your Email Database with Twitter Cards
Social Media Club hit 14,000 email subscribers this week! Hooray! Collecting data is a wonderful perk of social media, especially when users receive as much valuable information as our subscriber list does. While we are extremely pleased with our success we know there are great tools out there to help boost this number and spread our message, “If you get it, share it.”
Twitter cards are a relatively new feature on the Twitter ads platform and are getting a lot of buzz lately because of their effectiveness in lead generation. Users can choose from four different cards each with specific goals in mind.
Lead Generation Cards – Used to capture data directly from within a Tweet
Website Cards – Used to give users a quick summary and access to your website
Basic App Cards – Used to drive app installs
Image App Cards – Also used to drive app installs but also allows an image upload
The lead generation card has a lot of potential and can be used in a number of ways. Users can use it on a regular promoted tweet, use it for special offers or promotions and all without having to leave the platform. Here are a few best practices to get you started with your own lead generation cards.
- Make it feel exclusive – Users are willing to give out their data but usually only in return for something that benefits them. Cards with messaging for exclusive offers or newsletters tend to perform better than more general cards. Using words such as, “receive,” “offer,” “get,” “enter” and “find,” or others words with an exciting call to action will entice your audience.
- Keep it short, sweet and relevant – Studies show that users don’t mind and expect to be targeted on social media but are put off by content that is not relevant to them. Targeting lead generation cards for a medical device newsletter to people in the entertainment industry doesn’t make a lot of sense. In addition, make Tweet copy relevant to the Twitter card content. Keeping messaging short with a clear call to action will generate the best results.
- Add some variety – Just like any other social media advertising campaign, it’s important to use a variety of copy and creative to keep things interesting and to test what messaging works best. Simple A/B testing can go a long way in creating effective lead generation cards.
- Respond – The last and probably most important tip is to respond to users who complete a card. Users expect an almost instant response, whether it is a welcome note, the offer they signed up for or a first newsletter. It’s imperative that users feel the benefit of having handed over their personal data.
Try out your own lead generation cards and let us know how it improves your email database!