How Big is Social Media Club? 100,000+ and growing.

Social Media Club global is finally breaking the silence of the last few weeks to begin our re-launch in earnest. We begin today by sharing just how large Social Media Club has grown with the results of our recently completed census. This marks the first step forward in re-casting ourselves from a simple grassroots effort of loosely coupled social media enthusiasts into a modern professional association.

While we will still hold onto the open roots upon which we have grown, we will also emphasize the importance of membership dues to provide the funds needed to operate a non-profit on a global scale. These funds will enable us to provide an honest view on the social media industry, support the establishment of professional standards of conduct and expand our educational initiatives to further media literacy.  The crucial step in making this vision a reality involves bringing our loosely affiliated ‘chapters’ closer together, but first we had to find them.

With the help of Yong C Lee and Jessica Murray, we have just finished the SMC Global Census, resulting in a blog post for each local chapter on  Each post directs you to their existing social channels across the web and now also aggregates their blog posts (if they have one) onto the global Web site. So if for instance, you want to find out how many people are involved in Social Media Club in Moscow, all you need to do is visit their chapter page. Same thing with SeattleBrisbaneMiamiKansas CityWashington DC and Kuala Lumpur.

Now that we know where everyone is, we also have a better idea of who you all are. At present we have 230 local chapters around the world with a total potential reach of 158,558. Accounting for overlapping channel participation between their various Facebook, Twitter, LinkedIn and other sites, this gives us an approximate reach of 100,000+ unique social media enthusiasts and professionals.

On a global basis, Social Media Club HQ has a total potential reach of 87,146, with 68,000+ Twitter followers, 7,800 Facebook Fans, a mailing list of  4,300, a LinkedIn Group with 3,400+ members and an RSS subscriber base of 8,500+.  As we launch our membership drive to start promoting the organization with more marketing then just stickers in the weeks ahead, we expect these numbers to grow dramatically. Especially in light of all the new content we will be providing through our consolidated calendar of social media events and the launch of Social Media Journal and Social Media Observer.

Interesting Insights

For the census, Jessica and Yong researched and reviewed hundreds of Web sites, blogs, Twitter accounts, groups on LinkedIn / Facebook / Ning / Xing, and Facebook Fan Pages. We also, as has occasionally been the case, found several chapters which we previously did not know existed!

Here are some interesting things we discovered we thought you might enjoy too:

  • There are 230 chapters. The first chapter to launch was San Francisco, CA on August 16, 2006. The newest chapter that is being planned is Cologne (Germany). There are about 50 chapters that have gone quiet after an initial launch which we will be working to restart now (hello Stamford, CT!).
  • We have Social Media Club chapters on six of the seven continents
  • Active chapters range from 28 members (Reno, NV) to 7000+ (Seattle, WA), with an average chapter size of 661 members.
  • 28 of the cities on record are pending, meaning someone has inquired about launching a chapter there, but has not done anything to move it forward (i.e. Providence, Rhode Island and Dublin, Ireland)
  • 31 cities do not have their numbers included in this census since they are using their own Web site or blog and don’t publicly state their member numbers
  • Over half (121) of the cities have Twitter accounts with a total potential reach of 90,000+ followers for an average of 744 each.
  • Of those, 32 have over 1,000 followers each
  • 57 cities have LinkedIn Groups with Seattle, WA being the largest with 1,218
  • 91 cities have Facebook Groups with a total of 24,652 members

  • 128 have Facebook Fan pages with a total of 24,670 fans

    • Seattle has 1779 fans making them the largest, with Detroit in 2nd place with 1335 fans and Washington DC not far behind with 1249… of personal interest to me is Kuala Lumpur which has 1006 fans
  • 20 cities have both fan pages and groups
  • 23 cities have Ning sites with a total of 7,407 members

    • Cleveland has the biggest Ning site with 1,247 members
  • 47 cities have a presence on Twitter, Linkedin and Facebook

Top 5 Twitter Accounts

  1. Dallas, TX – 5,518
  2. Seattle, WA – 4794
  3. Charlotte, NC – 4,582
  4. Sacramento, CA – 3,695
  5. Sydney, Australia – 3,506

Ten largest chapters by total potential reach across all social channels used:

  1. Seattle, WA (USA) – 7791
  2. Dallas, TX (USA) – 6802
  3. Washington, DC (USA) – 6415
  4. Charlotte, NC (USA) – 5412
  5. Sacramento, CA (USA) – 5005
  6. Miami, FL (USA) – 4912
  7. Sydney (Australia) – 4684
  8. Chicago, IL – (USA) 4386
  9. Cleveland, OH (USA) – 3503
  10. Greenville, SC (USA) – 2962

In Conclusion

There are a lot more interesting things behind these numbers (which are already outdated in just two weeks since finishing the original research). What you can’t see here is the hard work by so many wonderful leaders around the country (including one of our first and largest chapters in Boston whose numbers aren’t included above). You also can’t see how passionate these people are in each city unless you have visited with them. Or how hard some people, like Jason FallsAnders AbrahamssonTodd van Hoosear, Connie Reece, and Alex de Carvalho, have worked to help other cities get started.

In spite of our tremendous reach and size, what we are doing now with re-launching as a professional member association is making us a startup all over again. With a global membership drive starting very soon, and the launch of our official chapter program just days away, we are ready to turn the page. If you are one of the people represented by these numbers, we ask you to please consider joining as a professional or business member. We also invite each of you from around the world to gather with us for our 1st annual conference and official member meeting, Social Media University, happening November 10-13 in Orlando, FL.

This has been a great journey so far, and we are looking forward to leading the professional social media industry together with you in the years ahead.