At the beginning of September, we launched an expansion of our Social Media Club Editorial Team, by hosting guest bloggers to highlight a different vertical within social media. The first week of each month we host themed content featuring true social media professionals who are in the trenches within their niche, with November featuring professional sports related content.
This week you will hear from guest bloggers including Kevin Saghy of the Chicago Cubs, Bryan Srabian of the San Francisco Giants, Rob Campbell formerly of the Cleveland Indians, Jay Adams of the Atlanta Falcons and Peter Stringer of the Boston Celtics. Our guest bloggers will be sharing insights into industry trends, challenges, case studies and more, November 1st-4th.
Kevin Saghy is a public relations and marketing specialist for the Chicago Cubs. In this role, he is responsible for promoting the team’s marketing and ticketing efforts, community involvement and other off-the-field endeavors. Kevin also manages social media content, strategy and development for the club. Prior to joining the Cubs, Saghy worked as an account executive in the corporate practice of Ketchum, a global public relations agency. Twitter: @CredibleKev or @CubsInsider
Formerly coordinator of digital media with the Cleveland Indians, Rob created and implemented the organization’s social media strategy. Rob has since moved to Dallas to marry his best friend and now works as a brand manager for Launch in Carrollton, TX. Twitter: @40RC or @Indians
Bryan Srabian is now entering his 17th year in professional sports with the San Francisco Giants. He is the Director of Social Media for the San Francisco Giants. He is also an adjunct professor at the USF Sports Management Program, teaching Social Media in Sports & Entertainment. Srabian is a graduate of Santa Clara University. Twitter: @Srabe or @SFGiants
Peter Stringer has been Interactive Director of the Boston Celtics since 2005 and manages digital strategy, daily operations and staff for Celtics social media properties. Stringer also serves on the advisory board of Social Media Society and BostInnovation. Twitter: @PeterStringer or @Celtics
Stay tuned to Social Media Clubhouse blog this week, to meet our guest bloggers and learn how social media is influencing professional sports organizations.