Introducing Social Media April Book Club: Optimize by Lee Odden

Finally, our Social Media April Book Club let’s us explore the world of search with leading search marketer Lee Odden, author of Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing. Lee serves as CEO of TopRank Online Marketing, recognized as a leading business blog by Advertising Age and Junta42. 

A veteran internet marketer, Lee actively contributes to business publications including Mashable, MarketingProfs and writes a column called “Social Media Smarts” for ClickZ.  

Thanks to a few of our SMC Professional members, we’re able to share some their reviews of Optimize

“Odden is true to his word on this last promise. He provides a detailed analysis of keyword research in Chapter 7 and, in later chapters, describes how keywords can be used to create content plans across the organization and placed on webpages in ways that engage customers and attract search engine attention. He differentiates among content types – listing 30 kinds, from blogs to videos, PDFs and e-books – and advises how to manage and balance content creation and curation. ” via Vickie Bates, Professional member 

In an effort to continue discussion and connect our Social Media Club community with our featured Book Club authors, we are hosting a complimentary webinar on Tuesday, April 24th at 2pm EST with author Lee Odden.

The Social Media Book Club features social media’s most innovative thought leaders, who have written books that help our global community learn, improve and share. 

We have selected several titles we will be introducing to you at the beginning of each month and ask several of our Professional members and chapter leaders to help review the monthly titles.

Thanks to our partnership with publishers like McGraw-Hill, Wiley and Pearson Publishing, Social Media Club officially launched a monthly book club in March 2011, and has already featured titles such as, WikibrandsContent RulesCuration NationGet SeenSocial Media Anaytics, Maximizing Linkedin for Sales and Social Media Marketing and The Social Media Strategist, with complimentary webinars made available to our SMC members.

As a Social Media Club Professional Membership benefit, we are inviting Professional members to be part of our Social Media Book Club. If you are a Professional Member and interested in receiving, reviewing and sharing your feedback on upcoming titles with the rest of the SMC community, please email Jessica [Jessica at socialmediaclub dot org] for details.

To join the Social Media Book of the Month Club and prepare for our upcoming webinar, pick up your copy of Optimize on Amazon.

*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!

Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.