My eighteen year old sister types papers on an iPad, has a Tumblr blog, Tweets everyday, and knows the latest music and fashion via Pinterest and blogs before most. A newbie freshman about to enter a college in Boston – she expects her college to keep up and be ahead of the curve when it comes to social media. She’s only one of many who expects such.
Luckily for her – and many other students, colleges have realized the stretch of road ahead of them and have hopped on by effectively using social and integrating it into their campus and curriculum at a fast pace. Boston being a central hub of college students has led the way with 4 of its colleges in the Top 25 of the Top 100 social media colleges in the United States.
Of those colleges include: Harvard University, Emerson College, Berklee College of Music, and MIT. A few things to note on why they shine when it comes to social media:
Harvard: The Harvard Social Media Dashboard gives a taste of all the University’s efforts in social including up to date videos, tweets, and more from each of its accounts. Each of its different channels and different accounts – whether it’s for alumni, research, a grad program, or the undergrad — have different strategies involved regarding the social output and the content generated for sharing with their audience. Harvard demonstrates that even if there are multiple channels and accounts, social media can be optimized effectively if the effort is put forth correctly.
Emerson College: Their social media classes are one to note of, as there are local guest speakers from the industry, social media strategy projects for local places, and other hands-on applications for students to learn, apply, and utilize as assets.
Berklee College of Music: The Berklee Music Network allows students the opportunity to collaborate, share, and find music, jobs, influencers, and friends all in real time. Music isn’t just about performances on a stage when social media can help lead the way through posting music online and sharing through different channels.
MIT: The Sociable Media Group demonstrates the mix of social and technology at the fringe of discovering what’s next. MIT known for being techy and savvy, demonstrates this even in the socialsphere.
Although Suffolk University was not in the Top 25, it must still be given recognition for its curriculum and conferences. Suffolk put on its first annual social media conference which was about bridging the gap between education and the workforce. It brought the likes of many influencers from around the nation demonstrating that the University was pushing ahead in social media and adapting to what’s new, at a fast pace. Along with its social media classes for undergrad and MBA program, Suffolk is also well on its way.
In short – it’s about ensuring that the students are continuously challenged through the school environment and through a curriculum that is ever-changing — since social media never stands still.