Sameer Patel on Social Business, Social CRM and More

Sameer Patel, Global Vice President, Enterprise Collaboration and Social Software Solutions at SAP, is truly one of the leading thinkers about Social Software and it’s impact on business. Chris Heuer was fortunate to interview him during the IBM Connect + Lotusphere conference in January 2012, to gain his insights on Social Business broadly, but especially to discuss his views on engagement and the importance of relationships. Sameer also shares his insights on the difference between Social Enterprise and Social Business. In this 12 minute video, you will gain a newfound understanding of many of the key issues facing so many organizations today.