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SMC November Book Club Webinar: The Connected Company by Dave Gray

Please register here on GoToMeeting for our November Book Club selection for Social Media Club Members, The Connected Company by Dave Gray.

Dave Gray Photo

Dave Gray (Twitter: @davegray) SVP Strategy, Dachis Group, is an author and management consultant who works with the world’s leading companies to develop and execute winning strategies. His previous book, Gamestorming (O’Reilly), has sold more than 50,000 copies and has been translated into 14 languages.

Dave Gray works with executives in the world’s leading companies to spark breakthrough thinking, to find and clarify their greatest challenges and opportunities, and to design their way into the future.

Join this Member Webinar

In an effort to continue discussion of this book and connect our Social Media Club community with each other, join our Social Media Book Club host Kat Mandelstein (Twitter: @katmandelstein) from our Global SMC Board of Directors on November 15th at 11pm PST (2pm EST)for an insightful discussion with author, Dave Gray.

The Connected Company

The Connected Company

In this Webinar you will learn how companies are transforming the way they work applying many of the philosophies of social media to business. The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

To join the Social Media Book of the Month Club and prepare for our upcoming webinar, pick up your copy of The Connected Company. Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.

About Social Media Book Club

The Social Media Book Club features social media’s most innovative thought leaders, who have written books that help our global community learn, improve and share valuable knowledge. Professional members and chapter leaders are eligible to review the monthly titles and post their personal reviews on the Social Media Web site. If you are interested in being considered as a reviewer of future book club books and receiving a complimentary review copy, please email Kristie [Kristie at socialmediaclub dot org] for details. Thanks to our partnership with publishers like O’Reilly, McGraw-Hill, Wiley, Pearson and Que Publishing, Social Media Club officially launched a monthly book club in March 2011, and have already featured titles such as WikibrandsContent RulesCuration NationGet SeenSocial Media Anaytics, Maximizing Linkedin for Sales and Social Media MarketingThe Social Media Strategist and Optimize, with complimentary webinars made available to our SMC members.

Get Involved

As a Social Media Club Professional Membership benefit, we invite all paid members to be part of our Social Media Book Club as one of your membership benefits. Connect with other Social Media Club Members around the globe, discuss the book on Goodreads, read member reviews and interact directly with the authors in the webinar. We encourage local chapters to get together to discuss the books in person too! *Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!