Thanks to all who joined our Social Media Book Club webinar yesterday featuring Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business.
Qualman is famous for the viral social media ROI videos but he also has extensive experience with organizations like Education First, Cadillac, EarthLink, Yahoo, TravelZoo and AT&T. Currently, he serves as Global Vice President of Online Marketing for EF Education. His insights over the last two years have really helped develop the revised edition of Socialnomics into content easily digestible for those new to social media, but also presents solid unique case studies.
We had some great questions from audience members which included, best suggestions for monitoring tools, whether or not enterprise will success in mobile, and examples of small business has used social to build new customers and increased sales. Here are some of the resources Erik shared with our audience.
Erik also shared this video, and while silly, an important conversation to have internally if your brand thinks an inexperienced college intern can handle your social strategy,
[youtube http://www.youtube.com/watch?v=auiczd4OUms&w=560&h=345]
Thanks to our Social Media Book Club partner, Wiley Publishing, we had ten Professional members and chapter leaders read and review Socialnomics on behalf of Social Media Club, in an effort to share educational resources with our community members. Read some of their reviews here.
Check out the entire webinar audio here,