Social Media Club is proud to officially announce our newest educational initiative, the Social Media Book Club. This program will highlight one book per month to learn best practices, explore timely case studies, and promote premiere thought leaders in social media. We will feature authors from McGraw-Hill, Wiley and Pearson publishing and are working closely with the authors to present monthly complimentary webinars highlighting issues of particular interest to our professional community. Our book club team are made up of chapter leaders and professionals with diverse backgrounds, which reflect our global community.
We are officially unveiling this initiative today, as we are hosting our chapter leader and Professional member meeting at Social Media Clubhouse 6 being hosted in Austin, Texas.
Since the beginning of the year, we are actively seeking to expand our Professional membership benefits and are excited to announce that we’re are going to extend the opportunity to review one of our books of the month to our Professional members. By reviewing one of our monthly titles, you receive increased visibility across our more than 120,000+ member network, as well as a copy of some of the most innovative content coming from the industry thought leaders. If you are a Professional member and interested in joining the Social Media Book Club team, please email Jessica for details (Jessica at socialmediaclub dot org).
The Social Media Club March Book of the Month is,
Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace
By Sean Moffitt and Mike Dover
A total blueprint for how businesses can drive innovation and growth through technology-based immersive customer collaboration. Launched from a landmark $10 million research project on the intersection of technology and business models, WikiBrands explains what businesses today need to do to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, prosumerism, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Part wake-up call, part action plan, Wikibrands is the total blueprint for how businesses can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Growing Up Digital and Wikinomics.
Wikibrands authors, Sean Moffitt and Mike Dover will be hosting a complimentary webinar for Social Media Club members on Thursday, March 31st at 2pm EST.
If you would like to join this complimentary webinar, please register here.