Social Media Club Newsletter (9/1/11)



Social Media Measurement and Analytics seems to be on the tip of everyone’s tongue these days, and we are offering several ways to deepen your knowledge this month. Measurement and Analytics is being covered in each of the Social Media Masters events and our Book Club Feature will be taking a deep dive as well. 

We’re looking forward to bringing our Social Media Masters series to Los Angeles on Friday, September 9th for a full-day of advanced sessions which include,

  • Building Corporate Social Infrastructure with Sam Fiorella
  • Defying Gravity – Innovative Approaches to Fuel Social Media Engagement with Rebel Brown
  • How to Blog Like Your Business Depended On it with Tin Dizdarevic
  • Lessons from the Facebook Trenches: Thinking Beyond “Likes” with Matt Hicks
  • Online Community Building with Patrick O’Keefe
  • Social Business, Holistic Strategy with Chris Heuer
  • Social Media Monitoring and Measurement: Understanding How To Turn Data Into Business Insights with Natalie Petouhoff

We are extending our Professional members 40% off registration by using discount code ‘SMCPRO’ by Tuesday, September 6th. Visit for details on Los Angeles and our upcoming events in New York City, Toronto and Kansas City!  


In partnership with our friends at McGraw-Hill, we introduce our September Book Club title, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics 

by Marshall Sponder. 

Thank you to our Professional members and chapter leaders who reviewed Social Media Analytics on behalf of Social Media Club. Here are a few key takeaways they shared, 

“Overall this book is better served as a guide book for analytics that should be referenced over time more so than a straight read-through. If you’re in the online marketing industry, consider this my endorsement of the book and recommendation for purchase. It’s a great book to have on hand for those strategic sessions about goals and a good reference point for client and boss conversation about just how to put a dollar amount on your efforts and make sure there is a positive (read: measureable) effect on the bottom line.” via Brad Hogenmiller, SMC St. Louis Chapter Leader

“One of the most interesting chapters is on the challenges of international campaigns and metrics. As our small world becomes both more local and more global at once, few have offered real solutions for how to deal with this challenge.”  via Jeannie Walters, SMC Chicago Chapter Leader

Want to learn more about metrics? Join us for a complimentary webinar to further highlight Social Media Club’s September Book of the month, Social Media Analytics on Tuesday, September 20th, 2pm EDT, register here



Want to sponsor one of our upcoming weekly emails?

Social Media Club is largest organization of Social Media Professionals, with a subscriber list of 30,000 and global reach of 300,000 members.


To find out how your business can leverage our weekly newsletters, please email Kristie.





Have you seen Social Media Book Club Webinar Recap: Socialnomics? or 

Our editorial team is publishing original content daily on Social Media Clubhouse blog and you can subscribe here to stay up on all their awesome posts.  

Our team reflects Social Media Club’s global community with bloggers from Mexico, Sweden, France, The Netherlands, India and the United States.

Meet the team and follow them on Twitter  


Find Social Media Club online:     Website | Twitter |  Facebook   |   LinkedIn