Social Media October Book Club: Social TV by Mike Proulx and Stacey Shepatin

Please register here on GoToMeeting for our October Book Club selection for Social Media Club Members, Social TV by Mike Proulx and Stacey Shepatin.

Mike Proulx (Twitter: @McProulx) is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media. Mike has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, and NPR.Mike conceived, produced, directed, and co-host the TVnext summit which took place in early 2011 and 2012. Mike is also the host of the social TV web series, The Pulse on Lost Remote. Stacey Shepatin (Twitter: @bosmediacontent) is a Senior Vice President at Hill Holliday and leads the national broadcast buying and strategic media partnerships. Stacey is a lead negotiator on the Magna Global Advisory Council and is a member of the 4A’s National Television Committee. In 2010, Stacey led the formation of the Strategic Media Partnership Group, where she manages a multi-disciplinary team and creates cross media programs for her clients. She has been recognized as an industry leader and has won multiple awards for her work and creativity, including the Advertising Age Media Maven award and MediaWeek’s Media Plan of the Year.

Join this Member Webinar

In an effort to continue discussion of this book and connect our Social Media Club community with each other, join our Social Media Book Club host Kat Mandelstein (Twitter: @katmandelstein) from our Global SMC Board of Directors on October 11th at 11pm PST (2pm EST)for a great discussion with authors Mile Proulx and Stacey Shepatin.

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

In this Webinar you will learn about the convergence of Social and TV. The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics we’ll cover include:
• Leveraging the “second screen” to drive synched and deeper brand engagement
• Using social ratings analytics tools to find and target lean-forward audiences
• Aligning brand messaging to content as it travels time-shifted across devices
• Determining the best strategy to approach marketing via connected TVs
• Employing addressable TV advertising to maximize content relevancy
• Testing and learning from the most cutting-edge emerging TV innovations

To join the Social Media Book of the Month Club and prepare for our upcoming webinar, pick up your copy of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile on Amazon. Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.

About Social Media Book Club

The Social Media Book Club features social media’s most innovative thought leaders, who have written books that help our global community learn, improve and share valuable knowledge. Professional members and chapter leaders are eligible to review the monthly titles and post their personal reviews on the Social Media Web site. If you are interested in being considered as a reviewer of future book club books and receiving a complimentary review copy, please email Kristie [Kristie at socialmediaclub dot org] for details. Thanks to our partnership with publishers like McGraw-Hill, Wiley, Pearson and Que Publishing, Social Media Club officially launched a monthly book club in March 2011, and have already featured titles such as WikibrandsContent RulesCuration NationGet SeenSocial Media Anaytics, Maximizing Linkedin for Sales and Social Media MarketingThe Social Media Strategist and Optimize, with complimentary webinars made available to our SMC members.


Get Involved

As a Social Media Club Professional Membership benefit, we invite all paid members to be part of our Social Media Book Club as one of your membership benefits. Connect with other Social Media Club Members around the globe, discuss the book on Goodreads, read member reviews and interact directly with the authors in the webinar. We encourage local chapters to get together to discuss the books in person too! *Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!