As social media people, marketers and bloggers are always looking for one thing…more information.
The new social media startup app, Sweigh gives us just that, more information.
Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms identify influencers and trending topics. They provide enough information that we know what to talk about, who to talk to and when to start talking.
So what is it that Sweigh can provide that all of these other social media platforms aren’t providing?
Sweigh provides real time sentiment, A/B answers and statistics. Sweigh gives us direction, insight into the opinions of our followers and an opportunity to listen more closely to them.
For instance, on Twitter we can favorite, retweet and comment on content. However, we aren’t given statistical proof of sentiment on that topic. On Facebook we are allowed to like, but we cannot dislike. How many times have you retweeted or liked something that you hated, just because you wanted to share the message? Wouldn’t you love to know how many people were on one side or the other?
Free form comments are great and we can search through them and try to identify sentiment, but they can also be confusing and hard to gage and in some case, difficult to get through all of them. Sweigh provides that instant sentiment, microblogging and commenting all in one.
We already know what is trending and now we can know why.
Here is how it works:
You post a question (140 characters or less) and then give two answers to choose from. My first post was, “should I spend more time blogging on my own blog or on LinkedIn?”
As you can see from the screen shot above, 68% of the people who responded to me think that blogging on my personal blog is more valuable than blogging on LinkedIn.
If you are a brand, a marketer or anyone doing any sort of market research, Sweigh is full of possibilities. The best part is that all Sweighs (votes) are anonymous and users who post questions can choose to post anonymously or as themselves.
When could this come in handy?
Imagine you are doing competitor research on a fellow blogger, brand, etc. You can anonymously ask what users think is working for that person or brand and what isn’t. On the other hand, you can also ask what users think is working for you or your brand and what isn’t.
It is also great content for blogging. In a blog we can now reference Sweigh and say that a certain percentage of Sweigh users agree on a topic or disagree on a topic. Not to mention that Sweigh has the same character count as Twitter, so we can put our tweets or someone else’s Tweets into Sweigh and get those numbers instantly.
The truth is, I am excited to be able to take my tweets and gain real time sentiment on the content in them. I am also excited to be able to use the statistical data in my next blog posts. This could revolutionize marketing, just as every popular social media platform before it has and for the better. For instance, 74% of Sweigh users agree that the Facebook/Twitter era is better than the Myspace/AIM era (http://bit.ly/1p5bld3).
See what I did there? 🙂
The app is there and I see it’s potential, but it isn’t finished just yet. It is currently just on iOS, but the HTML website and a complete redesign are in the works. I have spoken with the creators personally and they project that the new HTML website will launch near the end of August 2014.
We all know that information is the key component of any great marketing campaign, and we are about to welcome to a whole new layer.