You are currently viewing The Times Are Changing – But Are You?

The Times Are Changing – But Are You?

Time is changing.

Here are some interesting facts that I’ve come across regarding the internet:

  1. More than half of the world’s population was born after the creation of the internet. That number will only increase until it reaches 100 percent.

  2. In 1999, 39 million people had broadband internet access. Today, 1.2 billion have it on their mobile phones.

  3. Twenty hours of video are uploaded to YouTube each minute. That is comparable to Hollywood releasing 86,000 films each week.

  4. On average, B2B customers are nearly 60% of the way through a purchase when they finally reach out to the supplier. Social media is a major reason why.

  5. Tumblr, Waze, and Instagram were all offered to be purchased for $1 billion each. The combined total profit for all three platforms is $0.

  6. There are 6.8 billion people on the planet. Four billion of them use a mobile phone. Only 3.5 billion of them use a toothbrush.

When asked why he did it, notorious bank robber Willie Sutton replied, “Because that’s where the money is.” 

Social media is where the customers are – are you there?

Joe Yeager is a marketing analyst and social media administrator for a leading B2B manufacturer in the professional dental market. He is also a freelance writer and adjunct faculty member. Please follow him at @JosephMYeager.