How to Tweak Your Social Media for Mobile Marketing
There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a…
Facebook Continues to Lower Ad Inventory
If you purchased ads on Facebook in Q4 you may have noticed a dip in campaign performance and much higher CPC's or CPM's compared to similar campaigns from the previous…
Sweigh
Sweigh: A New Social Media App with All The Answers
As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google…
More Than Just the Intern's Responsibility
Millennials know social media, and employers know that they know it. The technological savviness and social media know-how of millennials is number three on JobScience’s 5 Reasons to Recruit Millennials list.…
Local Targeting Using Yik Yak
Are you looking to reach a local audience? Have you tried using a hashtag on Twitter in hopes of creating a viral event, only to be disappointed in the results?…
Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted
Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several…
Net Neutrality Truths for B2B Marketers
Have you heard the term, "net neutrality," in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital…
Young & Rubicam's 90th Anniversary & CEO David Sable's advice for Startups [Video]
Young & Rubicam celebrated its 90th year in business by inviting people around the world to join them in a social conversation that filled a Clear Channel Spectacolor Billboard at…
The Evolution of Super Bowl Advertising
Everyone loves the Super Bowl. Even if you’re not crazy about watching football, you can stick around the watch clever advertising at its best. But you probably noticed that Super…
Disgruntled Facebook Users vs. Sponsored Stories
As you may recall, early last year, California introduced Bill 1411 known as the Online Impersonation Law. We explored this recent law previously in Online Impersonation: Should New California Law…