Social is platforms or software (apps included) used for communication to connect and interact. Mobile is the technology used to communicate; capture, create and share.Analytics is the information or data that…
Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football? At first glance,…
Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder. Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send…
It seems almost daily that Facebook changes something about Facebook. In case you’re not among its more than 500 million active users, here’s a recap of some recent changes: …
Let’s put it this way: if the online space, especially a company’s website, is such a huge marketing tool—the place where the majority of consumers (or other businesses) go to find…