How to Ensure Your Key B2B Marketing Presences Align With Your Branding

How to Ensure Your Key B2B Marketing Presences Align With Your Branding

With B2B brands active on so many channels on social and elsewhere, it can be hard to ensure that you’re driving the maximum branding impact with each asset on each presence. In your best-case scenario, your marketing ssets will get downloaded, forwarded, printed and shared around, and if people aren’t able to easily remember who’s […]


3 B2B Social Media Mistakes Your Business Can Easily Avoid

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]

Net Neutrality Truths for B2B Marketers

Have you heard the term, “net neutrality,” in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital marketing articles. It turns out that net neutrality actually has huge implications for folks like myself who rely heavily on the Internet for writing, research […]


5 Fantastic Examples of B2B Social Media Marketing in 2013

I don’t know about you, but I tend to feel a bit pensive and sentimental at the end of each year. The plethora of posts about “The Best of This…” and “The Biggest Fails of That…” really make me want to take a look back to make sure I didn’t miss a thing. I suffer […]

Why to Use Pinterest for Business

Photo by mkhmarketing Unless you’ve been living under a rock the past few years, you have probably heard of Pinterest. Did you know Pinterest was originally launched as a closed beta in March 2010? Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, […]

The Lowest Common Denominator in Social Media

When I was in school, my teachers taught me math by always breaking things down to their lowest common denominator. It made things simpler. If you’re using social media in a B2B environment, like I am, then you need to take the same approach with your social media content. I work in the professional dental […]

Why Your B2B Company Lost a Follower

People used to consider B2B to be the “red-headed stepchild” of social media. Well, okay… many people still think of B2B this way. In the past couple of years, some of the largest companies have broken through their traditional stereotypes. For example, IBM has a well-maintained and current Facebook page. Only 248K people “Like” their […]


B2B Social Media Road Map

I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d give it a first run start this month. So, without flourish or a bunch of fluff, here is an example of how to map out […]


Here’s How to Use Social Media for B2B Companies

I hear it all the time, “I’m a B2B company; social media is not for me.” But truth is, there are a lot of ways to use social media to advance your business to business product or service. In fact, B2B is the fastest growing sector for social media – although that could be because […]