How to Ensure Your Key B2B Marketing Presences Align With Your Branding
With B2B brands active on so many channels on social and elsewhere, it can be hard to ensure that you're driving the maximum branding impact with each asset on each…
3 B2B Social Media Mistakes Your Business Can Easily Avoid
I really believe this quote by John Wooden to be true, especially when it comes to doing social media: "If you're not making mistakes, then you're not doing anything. I'm…
Net Neutrality Truths for B2B Marketers
Have you heard the term, "net neutrality," in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital…
5 Fantastic Examples of B2B Social Media Marketing in 2013
I don't know about you, but I tend to feel a bit pensive and sentimental at the end of each year. The plethora of posts about "The Best of This..."…
Why to Use Pinterest for Business
Photo by mkhmarketingUnless you've been living under a rock the past few years, you have probably heard of Pinterest.Did you know Pinterest was originally launched as a closed beta in…
The Lowest Common Denominator in Social Media
When I was in school, my teachers taught me math by always breaking things down to their lowest common denominator. It made things simpler. If you’re using social media in…
Why Your B2B Company Lost a Follower
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.In the past couple of years, some of…
B2B Social Media Road Map
I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d…
Here’s How to Use Social Media for B2B Companies
I hear it all the time, “I’m a B2B company; social media is not for me.” But truth is, there are a lot of ways to use social media to…