Five Ways to Prepare for Digital Success in 2018
With a new year, brands may have their budgets set—but must determine how to spend their marketing budgets to ensure they reach their annual digital goals. This includes but is not…
Social Media and Adulting
Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like…
10 Essential Tips To Grow Your Audience On Social Media
Social media is the key to success in business, whether you are selling a product, or selling yourself. There are so many tips floating around the internet with suggestions on…
How to Tweak Your Social Media for Mobile Marketing
There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a…
Five Ways To Repurpose Your Content For Social Media Distribution
You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. You’ve probably even repeated it in content you’ve written…
How To Build Your Social Media Strategy With Content Marketing In Mind
Content converts. Content that’s unique, useful, and engaging that is. And isn’t that what you want your social media strategy to do? You want it to convert more awareness about…
Email Subscription Gray Tactics
There’s bad advice going around.That’s my conclusion after seeing the same thing over and over and over again.A lot of us who make it a point to meet people, share…
5 Brand Failures Across Social Media
Could this seriously offend someone?As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately,…
The 10 Commandments of Social Media
This is part of Caitlin's social media manager series, dedicated at ways to help social media managers improve their tactics, tools and best practices to make them more effective. You…
Meet the One Person Who Can Ruin Your Brand Tomorrow
A model, tweeting the failed attempts of a married man to pick her up on a cross-country flight. A student with a smartphone who captured a video of bullies viciously…