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10 Tips on How to Establish a Guest Blogging Policy

Content is significant to every brand and their marketing strategy — but content creation takes time, effort, planning, and well-equipped writers. Some brands have the staff to write and whip out content continuously, while others seek outside sources. And some prefer both. When hiring guest bloggers to write for your brand, there are a few […]

Social Media Club Fort Worth provides a community of learning

Texas is bigger than most of the globe’s nations, with a scale that makes the 30-odd miles between Dallas and Fort Worth seem almost meaningless.  The two cities actually form one contiguous metropolitan area that shares one of the world’s biggest and busiest airports.  So Stephanie Scott was a little startled when leaders of Social […]

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Memphis chapter is reborn as social media matures

Memphis, Tenn., is famous for its networks, but they are of the non-virtual kind.  Located at a strategic spot on the mighty Mississippi River, the city evolved as a transportation hub for moving farm goods and raw materials to market, and today serves as the global headquarters of logistics giant FedEx.  This heritage makes the […]

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A flexible organizational structure works best in Auckland

Thoughts of New Zealand generally conjure up spectacular landscapes complete with smoking volcanoes, abrupt mountains, relentless glaciers, stunning fiords, and odd flightless birds.  This primordial backdrop made the perfect natural movie set for the Lord of the Rings trilogy. But what I will always associate New Zealand with is entirely manmade.  As the first developed […]

San Francisco Giants Players Get Social

This guest blog is by Bryan Srabian as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Bryan serves as Director of Social Media for the San Francisco Giants.  Connect with Bryan on Twitter: @Srabe [email protected] When I tell people that I run social media for the San Francisco Giants, the 1st question I […]

Boston Celtics share the value of a Facebook fan

This guest blog is by Peter Stringer as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Peter serves as Interactive Director of the Boston Celtics. Connect with Peter on Twitter: @PeterStringer, @Celtics or his personal blog.  I’ve done a bunch of social media panels, and a favorite query at these events goes something […]

From Online to Offline: Exceeding Expectations on Social Media

This guest blog is by Kevin Saghy as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Kevin is the public relations and marketing specialist for the Chicago Cubs.  You can connect with Kevin on Twitter: @CredibleKev or @CubsInsider.  As social media becomes a common offering from big brands, consumers’ expectations have begun to change. […]

Social Media October Book Club Webinar Recap: Maximizing LinkedIn

Earlier this month we introduced our October Book Club title, Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer. Thanks to Neal, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf. Our reviewers Erno Hannink, Mark Krupinski and others, shared some great tips […]

Should you have a social media policy?

  Yes, Your Company Should Have a Social Media Policy. No, It’s Not Just About Protection Any More. The latest figures show that most companies are engaging in some sort of social media activity today.  It’s very likely that nearly 100% of companies have employees using social media. But, how many of these companies have […]