The Internet has brought us all closer together than we ever have been before. That means that people you would never have met otherwise before the Internet are in…
Brands are using social media now more than ever to build communities and drive ROI! Forrester reports that 80% of the top 50 global brands actively post to the top…
One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an…
Millennials know social media, and employers know that they know it. The technological savviness and social media know-how of millennials is number three on JobScience’s 5 Reasons to Recruit Millennials list.…
Do you want to be a brand that is boring and bland on their website, blog, and social media? I hope not. Instead, ensure that your brand invests some time,…
Between my personal and business Twitter accounts, I follow thousands of people on that platform. If I take a quick snapshot of my own stream, I can see that I…
As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list. Yet as the social networking giant continues…
Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the…
Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one,…
Why Google Shared Endorsements are a Good ThingNinety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above…