5 Brand Failures Across Social Media
Could this seriously offend someone?As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately,…
How to Use Social Media as a New Mom
You might think it is weird when pregnant women, would-be fathers, new parents are posting crazy posts and pictures and your timeline is flooded with baby pictures and poop descriptions.I…
What Snapchat Updates Mean For Your Brand
Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates.Although there are fun little things like filters there are…
Why Authenticity and Relevancy Win on Twitter
Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?Twitter is a powerful place to represent your brand, product…
What Your Email Address Says About You
Email marketing is a major force in our marketing toolbox, and it isn’t going anywhere. It is one of the best ways to stay in contact with our clients and…
Case Study on Crisis Communications: What Buffer Did Right
When crisis hits, there are ways to lessen the impact and ways that will dig yourself an even deeper hole.The latter is especially true in the case where users and…
5 Visual Tips for Your Blog
Blogging for your brand is a great step when it comes to producing and distributing content for your audience to discover, consume and share. However, before pumping out all that…
Social as the Customer Experience Watchtower
Early warning signals have helped us avoid damaging natural disasters or workplace catastrophes, so why not use the ones available to us for avoiding customer experience disasters? The way customers…
The Do's and Don'ts of Your Profile
In personal branding and business marketing it is vital to have an effective online presence. Your profile projects who you are and serves as the foundation of your personal brand.…
Big Brands, Athletes and the Olympics: Social Media Is the Driving Force for London 2012
Socialympics is the buzz word for the London games, the first Olympics where social media will play a major role not only for fans but for big brands and athletes. …