By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of…
Social networks for business help enterprises effectively collaborate across departments, offices and countries. These tools give employees a sense of online community and help forge connections between different parts of…
My first job after graduating from UCLA was working for a company that was listed in Forbes as one of America's Most Promising Companies of 2014 and Inc. Magazine's 2013…
Evolution, by its very definition, is supposed to advance us forward. From Merriam-Webster: a process of continuous change from a lower, simpler, or worse to a higher, more complex, or…
My last few posts for Social Media Club were about the use and abuse of the word "engagement." Be it a metric or mediaspeak, it got me thinking about buzzwords.…
I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social…
I really believe this quote by John Wooden to be true, especially when it comes to doing social media: "If you're not making mistakes, then you're not doing anything. I'm…
As Social Media Marketers, we face many challenges. We are faced with the challenge of an ever-changing industry, clients who think they know it all and the fact that our…
Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade. While more and more articles are written giving clues on how to…
As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list. Yet as the social networking giant continues…