72 Hours & 25 Million Impressions: Drunken Suggestion That Started A Meme
Driving internet traffic is easy. Making something of it is the hard part. I used to live with a guy so immensely talented at delivering puns that most conversations ended…
3 Social Media Strategies For Your Business
Many argue that social media strategy is a buzz word with no real merit.The skeptics say that you don't need a social media strategy. They argue that social media is…
Case Study on HLG Studios: How to Be Successful with Viral Video Marketing
There are many components to a successful viral marketing campaign and (as most of us know) they are rarely a success. There is the occasional “win” and I believe I…
How Not to Tweet
Business and individuals have posted content on social media sites, only to regret it. In some cases, immediately. Only recently, SMC member Melissa Pont posted a great article about social…
How to Integrate User-Generated Content into a Social Media Strategy
Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the…
Why Copy and Paste Customer Service is Dead
Social customer service is no longer avoidable.Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return.Not only do brands…
Creative Approaches for Arts Organizations Using Social Media
Small cultural groups that rely heavily on part-time or volunteer staff and donations face a challenge when it comes to developing and executing a social strategy. It’s unfortunate that groups…
Social Media Case Study: National Australia Bank
On February 14, 2011 National Australia Bank (NAB) launched a very public and embarrassing 'break-up' from the other banking conglomerates including, ANZ, Westpac and CommBank. It started with a tweetNAB tweeted,…
From Online to Offline: Exceeding Expectations on Social Media
This guest blog is by Kevin Saghy as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Kevin is the public relations and marketing specialist for…
Case Study: How IBM Does Social Business
There has been a lot of advanced conversation around the topic of 'Social Business' and it is gaining momentum because more large organizations are striving to put social at the core…