Managing a Community: All in a Day’s Work

I used to think journalists were the supreme jacks of all trades. But then I did some research on community managers, and I think they might actually take the cake. That’s because a community manager is part brand ambassador, communicator and public face, internal connector, content writer, social media guru, and educator. Not all parts […]

Why Niche Social Profiles Are a Huge Opportunity for Community Managers

If you take a step backwards and distill the social news over the past few months, you may arrive at few trends and overall takeaways from the way social media platforms have evolved, how people use them and how marketers are finding success with different strategies. One overarching theme prevails: Things are getting more personal […]

Community Manager Appreciation Day

Every organization has ‘that one’. That one person who is always providing feedback and thinking about ways to improve your product, your service, your marketing, your internal processes. That one that invests the time needed (including weekends) to make sure people have the information they need, when they need it. That one that oversees and […]

Community Management in Healthcare

This guest blog is by Lauren Vargas as part of our themed content hosted the first week of each month, with October focusing on healthcare. “You can’t move so fast that you try to change the mores faster than people can accept it. That doesn’t mean you do nothing, but it means that you do the things that need to be […]

2011 State of Community Management from Community Roundtable

Jim Storer and Rachel Happe Co-Founders of Community Roundtable are amongst a few that I’ve closely followed over the last year, as I’ve grown in my position with Social Media Club.  Jim and Rachel have dedicated the last few years to exploring the role of Community Managers and how the position of Community Managers has evolved from […]

The Role of a Community Manager

First lets define a “Community Manager”, according to Wikipedia is a person who is working to build, grow and manage communities around a brand or cause. Seems like a big job? Well, it is. According to the June 2010 issue of AdAge, “the hottest jobs in marketing might just be the community managers.”  P&G, where […]