Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts share your content a […]
Many content strategies center on a blog. I know ours does at 360Connext. Our blog is the hub of our thought leadership, our reactions to current events, our “x marks the treasure” spot on our social media map! I write several times a week and I’m often asked where we come up with our content. […]
Next time you think about sending out a tweet that is identical to one that you just sent out several hours ago, you may want to reconsider. Twitter, which was far more lax about duplicate tweets in the past, is now putting its foot down. What’s the Problem? All scheduled tweets that are identical, no matter if […]
I hear it all the time, “I’m a B2B company; social media is not for me.” But truth is, there are a lot of ways to use social media to advance your business to business product or service. In fact, B2B is the fastest growing sector for social media – although that could be because […]