Take a Tour of Dell’s Social Strategy with Alison Herzog

One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s […]

Three Creative Ways of Using Google+ Hangouts

There are so many shiny new toys in the social media sphere…sometimes we can’t keep up. Google has a tendency to test out new ideas (remember Google Buzz?) and this time around they have spun out Google Plus Hangouts. It’s an opportunity for individuals or businesses to utilize this virtual “hangout” to communicate with others […]

What to Watch in 2012

Here are a few things to watch for in 2012, and a few tips to stay ahead.  For many brands, 2011 was dedicated to monitoring the conversation, delving into location based marketing tools like Foursquare and Facebook Places, and keeping up with the unpredictability of changing platforms.   In 2012, let’s take a giant step […]

Social Business Snapshot: How 3 brands generate buzz by employing social technologies

Is your business creating buzz through social marketing?  By definition, social technologies have the ability to facilitate and drive word-of-mouth marketing campaigns.  Random House, Dell, and Einstein Bros. Bagels are three companies that have strategically employed social technologies and increased customer engagement, brand awareness, and sales in the process. Case Study 1:  Random House gets […]