Using personas to help you understand your customer
Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are…
Think like a ‘user’ not a ‘marketer’
I work in the world of web content, social media and online marketing. While every ‘expert’ insists that content is ‘king,’ it is also necessary to determine what ‘context’ you…