Social Media and Celebrities: What Can We Learn?

We often talk about the ways in which businesses use social media to market their products. However, it might be just as interesting to look at the ways that celebrities use social media to market themselves. I decided to examine some of the more prominent cases and see what lessons can be taken away from […]

Social Media + Business = Branding

 A recent report from Social Media Examiner cites that businesses and social media have finally announced their love affair, with 90% of marketers indicating that social media is important for their business.  According to the 2011 Social Media Marketing Industry report (download the full report here), the leading benefit of social media for businesses is […]

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Blogging and Search: Like it or not, they go together like cookies and milk

A few weeks back, the New York Times ran an important story on the manipulation of Google search results by JC Penney, a major retail company. The manipulation wasn’t overt or even obvious; it would have been caught much sooner, and the company admonished more severely, if it had been. Rather, this manipulation took place […]

Let’s Strive for More Global Adoption before Renaming ‘Social Media'

I’ll start with saying, I think there’s a memo I didn’t receive the last few months.  Seems there are some within our industry who feel the need to rename ‘Social Media.’ Although I understand this is a constantly evolving industry, why the big push?  Whether you choose to call it social business, social marketing, human […]

#Cancersucks: How cancer survivors connect with Twitter

The cancer community is active and engaged in the social media space. Using Twitter, Facebook, blogs, and forums, cancer survivors use social media to connect with others and communicate with family and friends. This article highlights how one cancer survivor found support through Twitter and provides tips for joining the conversation. Support tweeps I met […]

Memories Are Made of This … SXSW 2011 in Pictures

It is said that “A Picture is worth a 1000 words;” not surprising since over 80% of people learn and retain information visually. The benefits of using visuals in what you do are numerous; when combined with text you increase the chance of people remembering what you said up to 90%.   The practice of using pictures […]

Publicity and Advertising through Social Media: The Essence

As I wrote in my last article, on the topic differences between Publicity & Advertising through social media, that both needs strategic approaches and that too, at separated lines of definition, it is the demand of the hour that we stress upon the part ‘social’ more than the part ‘media’.  The Basic Essence: With the […]

The Social Blogger: 5 Quick and Easy Tips to Create Effective Calls to Action

All of us want our blogging to reflect our voice, our personality, our point of view. Blogging should do all those things. And, for those of us who are blogging as part of a focused content marketing strategy for our business or our cause, our blogging should also be able to deliver an effective call […]

This is “The Age of Leadership.™”

The first line in Katalina Groh’s just released educational video “The Age of Leadership™” begins with “Everything around us is changing deeply and fundamentally not in one country, and not in one industry, the world is undergoing a complete deep and pervasive change, full of disruptions and uncertainty.”   Like companies, organizations and institutions, change whatever form it […]