How To Build Your Social Media Strategy With Content Marketing In Mind
Content converts. Content that’s unique, useful, and engaging that is. And isn’t that what you want your social media strategy to do? You want it to convert more awareness about…
#JeSuisCharlie
That’s the story of a hashtag that became very popular over only a few hours. Not the most popular hashtag on Twitter ever like a French newspaper stated and then…
Top 15 Reasons Why No One Follows You on Twitter
Many people join Twitter but become inactive soon after because they fail to connect with the audience. Here are the top 15 reasons explaining why someone decides to unfollow you on Twitter.…
5 Reasons Supporting Social Media Engagement
Earlier this year I shared on this blog why I stopped saying the word engagement. Overall, the piece was received positively by Social Media Club members but there was a…
Forget About Social Media Marketing
At a social media seminar that I took earlier this year, the speaker started off by saying that there is no place for social media marketing. That certainly got our…
Social Media as Suggestion Box
I started thinking about the subject of this article after reading an article in the recent issue of Incentive Magazine. In the article, the author recommends that companies use social…
Employees: Your Powerful Marketing Force
Chelsea Hickey is a marketing manager at Zuberance. Tweet her at @chelsearhane.Employee advocates are uniquely qualified to serve as brand advocates because they are highly credible trusted sources for information…
How Do You Create & Measure Successful Brand Engagement on Facebook?
Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your…
It’s Not About Numbers, It’s All About Engagement
Content leads to engagement leads to success in social media, not numbers. Small businesses are a great of example of how you can build customers without thousands and thousands of…
Review: MarketingProf University’s Social Media Marketing Fast Track Course (Part 2)
Take a look at the tags at the end of this article and ask yourself this, out of all the people mentioned, who do you know, what have you learnt…