Social Media Blogging: How to Create Effective Engagement

When you start to blog as part of a comprehensive social media and digital reputation strategy, you need to know your purpose. Your purpose in writing is not necessarily just a business sale – it can instead be intellectual persuasion, education, entertainment, or maybe it’s just a self-indulgent rant to blow off some steam (in […]

4 Tips For Creating a Better Consumer Generated Video contest

You don’t have to be a giant brand like Doritos to get some buzz bang out of videos created by your customers. You don’t have to have a prize worth hundreds of thousands of dollars, either. Sure, those things help, but even smaller regional brands can generate some added interest and engagement though video contests. […]

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Online Dating: First comes love

(To celebrate February’s Valentine’s Day, we’re taking a look at online dating and the massive – and increasingly social – industry that it’s become. First in a three-part series.)    Meet Kelly and Bill. Two years ago, both were single and looking for a mate in Virginia. They kept their eyes peeled for a partner […]

A New Measurement of Success in Social Media?

In the day-to-day business setting, metrics are often focused on unique visitors, traffic patterns and impact on sales revenue but a new study by APCO and the Huffington Post, suggests the true measurements are 6 key factors in determining a companies social media success, Dialogue  Customer Service Quality of Content Platform Diversity Engagement & Interaction […]