Less Than Penny Clicks Still Exist on Facebook…
...breathlessly exclaims the headline. Forget about whether these clicks are any good-- if the targeting is good or copy evens draws in the right people. Hey, it's all about penny…
Facebook Continues to Lower Ad Inventory
If you purchased ads on Facebook in Q4 you may have noticed a dip in campaign performance and much higher CPC's or CPM's compared to similar campaigns from the previous…