Social customer service is no longer avoidable.Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return.Not only do brands…
I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to…
If you're managing a social media account for a brand or business in a different part of the country or world, or while traveling, keep these three things in mind:1.…
Hashtags were first known on Twitter for grouping conversations in one stream related to topics, events, brands, and more. They’ve since become utilized across other channels like Instagram, tumblr, and…
In personal branding and business marketing it is vital to have an effective online presence. Your profile projects who you are and serves as the foundation of your personal brand.…
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.In the past couple of years, some of…
Everyone knows that age-old adage “A picture is worth a thousand words”. So in today’s world where social media written content is king, where does that saying really fit in?…
Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social.The first…
There’s been a lot of talk about revamping the Children’s Online Privacy Protection Act, originally passed in 1998, to reflect the realities of our social media age. Many legislators, who…
I mentioned in my last post, privacy is looming large in the social media space again this year, and users are really making social network operators sit up and pay…