Disgruntled Facebook Users vs. Sponsored Stories
As you may recall, early last year, California introduced Bill 1411 known as the Online Impersonation Law. We explored this recent law previously in Online Impersonation: Should New California Law…
What The New Facebook Timeline Means For Social Media Management
The "new" Facebook Timeline was revealed to the general public in the weeks before Christmas. Instead of the initial backlash that was expected, many users have embraced the idea of…
Protecting privacy: What the Facebook/FTC settlement means for users
I’ve always found it kind of difficult to protect information on Facebook. Ideally, it wouldn’t be this hard. But with an endless assortment of ways to customize a profile, one…
Does Social Media Turn You On?
Or does it turn you off? We live in a new era where words like “social media”, “interaction”, and “engagement” are thrown around on a daily basis. Whether or not…
E-Commerce Becomes F-Commerce
Six weeks ago, I had the pleasure of attending the Shop.org Summit in Boston, Mass. This particular summit is one of the largest conferences for online retailers. Over 400 participants attended,…
Boston Celtics share the value of a Facebook fan
This guest blog is by Peter Stringer as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Peter serves as Interactive Director of the Boston Celtics.…
What if Social Media Never Changed?
By now everyone has probably seen the new Facebook changes. I’ll admit that I’m not an avid Facebook user, so it feels like every time I log on to the…
Annual f8 Summit Introduces New Facebook Changes
In the most hilarious event introduction I've seen, Andy Samberg - famous SNL cast member who often plays Mark Zuckerberg the NBC comedy skits - opened with a joke about…
EdgeRank Checker Reports 3rd Party API's Decrease Facebook Engagement
In a report earlier this month by EdgeRank Checker, found using 3rd party API's on Facebook substantially decreases the likeliness of fan engagement, some up to 80%. We ran our analysis…
Review: MarketingProf University’s Social Media Marketing Fast Track Course (Part 2)
Take a look at the tags at the end of this article and ask yourself this, out of all the people mentioned, who do you know, what have you learnt…