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IBM

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Read more about the article So You Want to be a Social Business

So You Want to be a Social Business

  • Post author:hardaway
  • Post published:April 13, 2012
  • Post category:from the clubhouse

Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I'm not mistaken, Padmasree Warrior, CTO…

Continue ReadingSo You Want to be a Social Business
Read more about the article Social Media March Book Club Webinar Recap: Get Bold

Social Media March Book Club Webinar Recap: Get Bold

  • Post author:SMCReporter
  • Post published:March 28, 2012
  • Post category:from the clubhouse

Earlier this month we introduced our March Book Club title, Get Bold: Using Social Media to Create a New Type of Social Business, by Sandy Carter. Thanks to our book club partner Pearson…

Continue ReadingSocial Media March Book Club Webinar Recap: Get Bold

Social Media February Book Club: The Social Media Strategist

  • Post author:SMCReporter
  • Post published:February 1, 2012
  • Post category:from the clubhouse

We are excited to introduce our Social Media Club February  Book of the Month, The Social Media Strategist by Christopher Barger. Christopher Barger, the award-winning former social media director at General…

Continue ReadingSocial Media February Book Club: The Social Media Strategist

Liz Albert (Ascendant) Shares Social Business Insights with Chris Heuer

  • Post author:SMCReporter
  • Post published:January 17, 2012
  • Post category:from the clubhouse

Social Media Club had the pleasure of attending Le Web 2011 back in December, where our Founder and Chairman, Chris Heuer interviewed Liz Albert, Director of Marketing of Ascendant to discuss one of…

Continue ReadingLiz Albert (Ascendant) Shares Social Business Insights with Chris Heuer

Sandy Carter (IBM) on What it Takes to Become a Social Business

  • Post author:Kristie Wells
  • Post published:January 16, 2012
  • Post category:from the clubhouse

In this 17 minute conversation, Chris Heuer dives deep into what is required to become a Social Business with Sandy Carter, IBM's Vice President, Social Business and Collaboration Solutions Sales…

Continue ReadingSandy Carter (IBM) on What it Takes to Become a Social Business

Social Media and the Organization – An Interview with Kathy Mandelstein

  • Post author:peterleech
  • Post published:December 30, 2011
  • Post category:from the clubhouse

As Social Media matures, its impact on the organization expands to new functions.  This makes the management of the technology, content, platforms and increasingly challenging.  This is made even more complex by…

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Case Study: How IBM Does Social Business

  • Post author:SMCReporter
  • Post published:October 13, 2011
  • Post category:from the clubhouse

There has been a lot of advanced conversation around the topic of 'Social Business' and it is gaining momentum because more large organizations are striving to put social at the core…

Continue ReadingCase Study: How IBM Does Social Business

#BizForum Chat Hosts Social Media Master Kat Mandelstein

  • Post author:SMCReporter
  • Post published:September 13, 2011
  • Post category:from the clubhouse

Social Media Master Kat Mandelstein will be joining #BizForum Chat on Wednesday, September 14th, 8pm to 9pm EDT to discuss, Whether or Not Social Business Inevitable? Social Media Club, in conjunction with Sensei Marketing, is providing…

Continue Reading#BizForum Chat Hosts Social Media Master Kat Mandelstein

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