The Customer is a Media

Information grows and crawls more and more across different channels. That goes for businesses as well, now, with an incredibly interactive two-way conversation, like we’ve never seen. Traditional medias try to surf the wave, adapting themselves, creating “360” fake environments to trick the bulk. But in fact, everybody, with the envy, motivation and know-how can become an “interesting iterative […]


Finding the ‘Perfect App’ for your Mobile Device

With the number of smartphones, androids, tablets and ipads being sold, it’s difficult to calculate an accurate number of Apps on the market, but you can bet that the number of Apps will increase with every mobile device purchased.    Statistics show The number of mobile devices will exceed the World’s population by 2012.  It […]

When Objects Go Social

Objects now become kind of chatterbox and the world shifts as an huge connected information system” Yes we must now consider objects as a real part of social movement, even if social genuinely means « interaction between two human beings », they can enter the game of socialization…How far, when, for which uses/features? Future will tell… 2020: […]


Social Media and After the Wave

The global revolution about social platforms, from uses to communication changes is rising far and far, dealing with reputation, techs inputs, buzz and new handlings. Citizens, politics, economics through all sectors have been troubled with the hidden movement no one guessed. Surfing with fear, doubts but also huge opportunities, the subjects dealt with several conferences all […]