Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion…
One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an…
I've been challenged! I've been challenged to the Ice Bucket Challenge for ALS awareness. This means I have 24 hours to either douse myself with a bucket of ice water…
Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several…
As someone who works in communication, I’m constantly reminded how important my social media presence is to my career, and also my personal brand. Heck, in a recent post, I…
I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to…
If you know any teenagers, or have your own, you may have heard that Facebook is quickly losing its “cool”.According to a recent Pew survey, more teens dislike the growing…
Social media platforms on the web are somewhat schizophrenic - some are focused on consumers, some are focused on business and some just do not seem to know what they…
So many New Year’s resolutions, so little time. The New Year is already flying by, and it’s no time for slacking off. Many individuals have the desire and resolution to…
Earlier this month we introduced our October Book Club title, Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer. Thanks to Neal, we were able to send copies…