Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your…
In order for you to specifically track the fruits of your social marketing labor, you must identify where your website visitors are coming from online. By using the Urchin Tracking…
I visited a friend's cupcake stand at a farmer's market last week. Shocked to find herself sold out of nearly everything, she confided: "It's terrible to say this, but I…
Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football? At first glance,…
Here are a few things to watch for in 2012, and a few tips to stay ahead. For many brands, 2011 was dedicated to monitoring the conversation, delving into location…
Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder. Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send…