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measurement

Home » measurement
Read more about the article How Do You Create & Measure Successful Brand Engagement on Facebook?

How Do You Create & Measure Successful Brand Engagement on Facebook?

  • Post author:mikekmcclure
  • Post published:June 19, 2012
  • Post category:from the clubhouse

Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your…

Continue ReadingHow Do You Create & Measure Successful Brand Engagement on Facebook?
Read more about the article 3 Steps to Measuring Your Social Marketing Campaign with Google Analytics

3 Steps to Measuring Your Social Marketing Campaign with Google Analytics

  • Post author:yola
  • Post published:June 11, 2012
  • Post category:from the clubhouse

In order for you to specifically track the fruits of your social marketing labor, you must identify where your website visitors are coming from online. By using the Urchin Tracking…

Continue Reading3 Steps to Measuring Your Social Marketing Campaign with Google Analytics
Read more about the article The 5-Step Social Media ROI Workout

The 5-Step Social Media ROI Workout

  • Post author:courtneyseiter
  • Post published:March 5, 2012
  • Post category:from the clubhouse

I visited a friend's cupcake stand at a farmer's market last week. Shocked to find herself sold out of nearly everything, she confided: "It's terrible to say this, but I…

Continue ReadingThe 5-Step Social Media ROI Workout

How To Measure Social Media Engagement

  • Post author:courtneyseiter
  • Post published:January 25, 2012
  • Post category:from the clubhouse

Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football?  At first glance,…

Continue ReadingHow To Measure Social Media Engagement

What to Watch in 2012

  • Post author:NicholasDragon
  • Post published:January 4, 2012
  • Post category:from the clubhouse

Here are a few things to watch for in 2012, and a few tips to stay ahead.  For many brands, 2011 was dedicated to monitoring the conversation, delving into location…

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SMC Book Club: Social Media Analytics Webinar Recap

  • Post author:SMCReporter
  • Post published:September 21, 2011
  • Post category:from the clubhouse

Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder. Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send…

Continue ReadingSMC Book Club: Social Media Analytics Webinar Recap

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