Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted
Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several…
Why Social Customer Service Falls Behind
As customers, we expect a lot from companies who use social media to respond to customer service issues. Scratch that. We expect ALL companies to be responsive when we go to…
3 Steps to Measuring Your Social Marketing Campaign with Google Analytics
In order for you to specifically track the fruits of your social marketing labor, you must identify where your website visitors are coming from online. By using the Urchin Tracking…
How To Measure Social Media Engagement
Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football? At first glance,…
SMC Book Club: Social Media Analytics Webinar Recap
Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder. Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send…
A New Measurement of Success in Social Media?
In the day-to-day business setting, metrics are often focused on unique visitors, traffic patterns and impact on sales revenue but a new study by APCO and the Huffington Post, suggests…