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metrics

Home » metrics
Read more about the article Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted

Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted

  • Post author:wjcorbett
  • Post published:January 25, 2014
  • Post category:from the clubhouse

Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several…

Continue ReadingInternet Advertising Up 16 Percent in 2014 and Everyone is Targeted

Why Social Customer Service Falls Behind

  • Post author:Jeannie Walters
  • Post published:August 19, 2013
  • Post category:from the clubhouse

As customers, we expect a lot from companies who use social media to respond to customer service issues. Scratch that. We expect ALL companies to be responsive when we go to…

Continue ReadingWhy Social Customer Service Falls Behind
Read more about the article 3 Steps to Measuring Your Social Marketing Campaign with Google Analytics

3 Steps to Measuring Your Social Marketing Campaign with Google Analytics

  • Post author:yola
  • Post published:June 11, 2012
  • Post category:from the clubhouse

In order for you to specifically track the fruits of your social marketing labor, you must identify where your website visitors are coming from online. By using the Urchin Tracking…

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How To Measure Social Media Engagement

  • Post author:courtneyseiter
  • Post published:January 25, 2012
  • Post category:from the clubhouse

Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football?  At first glance,…

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SMC Book Club: Social Media Analytics Webinar Recap

  • Post author:SMCReporter
  • Post published:September 21, 2011
  • Post category:from the clubhouse

Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder. Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send…

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A New Measurement of Success in Social Media?

  • Post author:SMCReporter
  • Post published:November 23, 2010
  • Post category:from the clubhouse

In the day-to-day business setting, metrics are often focused on unique visitors, traffic patterns and impact on sales revenue but a new study by APCO and the Huffington Post, suggests…

Continue ReadingA New Measurement of Success in Social Media?

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