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mike mcclure

Home » mike mcclure

The Social Graph and How It’s Influencing Brand Decisions

  • Post author:mikekmcclure
  • Post published:April 19, 2012
  • Post category:from the clubhouse

Pulling information off of social media is giving marketers and brands new information to better connect with their customers and improve their products. Using the social graph, we can see…

Continue ReadingThe Social Graph and How It’s Influencing Brand Decisions
Read more about the article Finding the ‘Perfect App’ for your Mobile Device

Finding the ‘Perfect App’ for your Mobile Device

  • Post author:mireillem10
  • Post published:April 2, 2012
  • Post category:from the clubhouse

With the number of smartphones, androids, tablets and ipads being sold, it’s difficult to calculate an accurate number of Apps on the market, but you can bet that the number…

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In this Adapt or Die Digital World, Where Are You Headed?

  • Post author:mikekmcclure
  • Post published:February 14, 2012
  • Post category:from the clubhouse

A big tech meteor has crashed into the economic landscape and changed the business climate forever. Now is the time to decide if your business is going to go the…

Continue ReadingIn this Adapt or Die Digital World, Where Are You Headed?
Read more about the article How to Use QR Codes the Right Way

How to Use QR Codes the Right Way

  • Post author:mikekmcclure
  • Post published:November 14, 2011
  • Post category:from the clubhouse

Are QR codes just a fad that marketers care more about than consumers? Or are they an essential tool that gives meaningful benefits to the people who use them? The…

Continue ReadingHow to Use QR Codes the Right Way

4 Tips For Creating a Better Consumer Generated Video contest

  • Post author:mikekmcclure
  • Post published:April 18, 2011
  • Post category:from the clubhouse

You don’t have to be a giant brand like Doritos to get some buzz bang out of videos created by your customers. You don’t have to have a prize worth…

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Is Social Media Killing the Placement Ad? And Should It?

  • Post author:mikekmcclure
  • Post published:March 15, 2011
  • Post category:from the clubhouse

With so many companies using the social web these days, do they need to place ads to find new employees or can they just tap into their social networks? Sure, there…

Continue ReadingIs Social Media Killing the Placement Ad? And Should It?

8 Ways Social Media Pros Use Tablets Every Day

  • Post author:mikekmcclure
  • Post published:January 20, 2011
  • Post category:from the clubhouse

If you’re like me, you probably think that the whole social media world has an iPad or some other tablet device to make their lives wonderful – everyone but you,…

Continue Reading8 Ways Social Media Pros Use Tablets Every Day

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