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nick gundry

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Read more about the article Segmentation is dead, the interest graph killed it

Segmentation is dead, the interest graph killed it

  • Post author:nickgundry
  • Post published:March 15, 2012
  • Post category:from the clubhouse

During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and…

Continue ReadingSegmentation is dead, the interest graph killed it

How do you protect your brand when employees leave?

  • Post author:nickgundry
  • Post published:November 11, 2011
  • Post category:from the clubhouse

When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’s head and Instagram’s million or so users…

Continue ReadingHow do you protect your brand when employees leave?
Read more about the article What Gary Vaynerchuk and my Mum have in common

What Gary Vaynerchuk and my Mum have in common

  • Post author:nickgundry
  • Post published:August 2, 2011
  • Post category:from the clubhouse

Gary Vaynerchuk recently posted a video to Google+ Weddings vs. Marriage: A business story. He has a really interesting analogy about the lifetime value of social media. He feels mosts businesses today are…

Continue ReadingWhat Gary Vaynerchuk and my Mum have in common

Fresno chapter leaders find seat-of-the-pants flying can work—for a while

  • Post author:socmedpro
  • Post published:July 22, 2011
  • Post category:from the clubhouse

Continue ReadingFresno chapter leaders find seat-of-the-pants flying can work—for a while

Why you need to hire a professional designer

  • Post author:nickgundry
  • Post published:June 7, 2011
  • Post category:from the clubhouse

If you've looked to hire a social media expert you've probably encountered many "experts" who will offer to set up a Twitter and Facebook pages and push content for you…

Continue ReadingWhy you need to hire a professional designer

Your Online Perception: Who Are You Really?

  • Post author:nickgundry
  • Post published:May 3, 2011
  • Post category:from the clubhouse

You know the nuances of your personality better than others. You know that when you’re quiet and focused at work it doesn’t mean “Go away, I don’t like you!”. You…

Continue ReadingYour Online Perception: Who Are You Really?

Using personas to help you understand your customer

  • Post author:nickgundry
  • Post published:April 6, 2011
  • Post category:from the clubhouse

Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are…

Continue ReadingUsing personas to help you understand your customer

Attention seekers, why you need context as well as great content

  • Post author:nickgundry
  • Post published:March 1, 2011
  • Post category:from the clubhouse

Attention seekers, why you need context as well as great content Yesterday morning I woke up with  a strong desire to get away from it all and drive to San Francisco for…

Continue ReadingAttention seekers, why you need context as well as great content

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