Segmentation is dead, the interest graph killed it
During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and…
How do you protect your brand when employees leave?
When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’s head and Instagram’s million or so users…
What Gary Vaynerchuk and my Mum have in common
Gary Vaynerchuk recently posted a video to Google+ Weddings vs. Marriage: A business story. He has a really interesting analogy about the lifetime value of social media. He feels mosts businesses today are…
Why you need to hire a professional designer
If you've looked to hire a social media expert you've probably encountered many "experts" who will offer to set up a Twitter and Facebook pages and push content for you…
Your Online Perception: Who Are You Really?
You know the nuances of your personality better than others. You know that when you’re quiet and focused at work it doesn’t mean “Go away, I don’t like you!”. You…
Using personas to help you understand your customer
Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are…
Attention seekers, why you need context as well as great content
Attention seekers, why you need context as well as great content Yesterday morning I woke up with a strong desire to get away from it all and drive to San Francisco for…