Don’t Underestimate Mobile’s Impact!
Bill Gates once stated that, “People often overestimate what will happen in the next two years and underestimate what will happen in ten.” He’s more right than most people can…
Global Communication Strategy – it’s mobile social, feature phone world!
Smart phones are great to own, and over the last holiday season, consumers doubled the number of purchases made via a mobile device versus the prior April - interestingly 90%…
How to Use QR Codes the Right Way
Are QR codes just a fad that marketers care more about than consumers? Or are they an essential tool that gives meaningful benefits to the people who use them? The…