Google+: First Tips and Tricks
When Google+ opened for beta testers last Friday, I was privileged to start kicking the tires. I was immediately sucked into playing on a new playground. “Ooo, what does this…
Why you need to hire a professional designer
If you've looked to hire a social media expert you've probably encountered many "experts" who will offer to set up a Twitter and Facebook pages and push content for you…
Who is your tribe? Another take on relationship/tribal marketing
Two nights ago my husband took a nasty fall and split his head open (four inches across) all the way down to his skull. Some almost 40 stitches, 20ish tweets…
Your Online Perception: Who Are You Really?
You know the nuances of your personality better than others. You know that when you’re quiet and focused at work it doesn’t mean “Go away, I don’t like you!”. You…
Using personas to help you understand your customer
Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are…
Attention seekers, why you need context as well as great content
Attention seekers, why you need context as well as great content Yesterday morning I woke up with a strong desire to get away from it all and drive to San Francisco for…