How To Sell Your Boss on New Social Media Platforms
Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means…
What Does Studio 54 Have to do with Social Media?
One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an…
Social Media Club stands out in Jacksonville’s professional landscape
Social media is just the latest in a long series of disruptions that Jacksonville, Florida’s largest city, has taken in stride. The site of one of the earliest European settlements…
10 Blogs to Add to Your Summer Reading List
Ah, summertime! The hammock beckons. But what to read while soaking up the UVAs? Here we share 10 blogs (and videos, podcasts and surprises) that are so good, you’ll want…
The Future of Mobile Payments
First people feared giving your credit card number over internet versus giving it to an operator on the phone...now we are using the phone to swipe your credit card via an…
Five-Phase Workflow Management for the Social Strategist
Summer is approaching, and now may be a good time to evaluate your on-going projects and to complete pending tasks left over from the hustle and bustle of the holiday…
Social Business: Are You Already Late?
We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with customers that improve…
All you need to know about social media customer service in 8 emoticons
Social media marketers have a lot to say in a little space. We've only got 140 characters on Twitter, and Facebook posts with 80 characters or fewer garner higher engagement rates.…
Privacy in Public – what are you trying to hide?
I remember irritating the heck out of my kids when they asked for a password to one of the systems in the house that they did not really need access…
The Social Graph and How It’s Influencing Brand Decisions
Pulling information off of social media is giving marketers and brands new information to better connect with their customers and improve their products. Using the social graph, we can see…
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