Publicity and Advertising through Social Media: The Essence
As I wrote in my last article, on the topic differences between Publicity & Advertising through social media, that both needs strategic approaches and that too, at separated lines of…
Using personas to help you understand your customer
Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are…
How are journalists using social media?
As a PR professional, one thing I’m always interested in is the mind of a journalist. As someone who believes that social media is a valuable business tool, I’m constantly…
Creating the Social Web Guide: Think and Act Glocal för Digital Participation
In a time when the limits and boundaries in between us vaporize in a constant conversation and connectivety carried and enabled by the social web, and geographic dependency for "being…
The Social Blogger: 5 Quick and Easy Tips to Create Effective Calls to Action
All of us want our blogging to reflect our voice, our personality, our point of view. Blogging should do all those things. And, for those of us who are blogging…
Social Media Club Launches Official Book Club Program & Upcoming Events (March 2011)
SOCIAL MEDIA CLUB LAUNCHES OFFICIAL BOOK CLUB PROGRAM Social Media Club is proud to officially announce our newest educational initiative, the Social Media Book Club. This program will highlight…
Dining in a Digital World
In this world of Internet immediacy and hyper-location, it’s important for small businesses to make their online mark. This article in the New York Times last week struck me as…
Search & Social: Five Goals to Have with Every Post
I was talking to a friend the other day about why some blogs get all the traffic, and some receive little to none, despite constant posting. She said traffic was…
Four Things Marketers Can Learn from Game Designers….
After attending the 2011 Game Developers Convention I reflected upon the key learnings. Please keep in mind that, like most of the readers of this blog, I am not a…
Is Social Media Killing the Placement Ad? And Should It?
With so many companies using the social web these days, do they need to place ads to find new employees or can they just tap into their social networks? Sure, there…
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