The Customer is a Media

Information grows and crawls more and more across different channels. That goes for businesses as well, now, with an incredibly interactive two-way conversation, like we’ve never seen. Traditional medias try to surf the wave, adapting themselves, creating “360” fake environments to trick the bulk. But in fact, everybody, with the envy, motivation and know-how can become an “interesting iterative […]


So You Want to be a Social Business

Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I’m not mistaken, Padmasree Warrior, CTO of Cisco, was the first to point out that the need to attract and retain young employees who live online was forcing changes to the […]


Hello Vendors … My name is Mireille…And… I’m No Longer Your Customer

It has been suggested that you need to attract at least ten to fifteen customers for every customer you lose; with social media, the numbers increase significantly.     Vendors Pay Attention … please  Six weeks ago I updated one of my computers to Microsoft Windows 7 and I have been having problems with customer […]

Confessions of a New Social Media Manager: 3 Steps to Owning Otaku

In his classic book, Purple Cow, Seth Godin introduces his readers to the idea of Otaku – something that is more than a hobby but a little less than an obsession. It’s a passion or idea that keeps you up at night. That thing that holds you by the throat and won’t let you go.  […]


What does it mean to be a “Social Media Guru”?

If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick Google search, I found there were 15,740 self-proclaimed social media gurus in 2009. Yikes. How many are there today? Here’s the thing I just can’t […]

Paying Attention to Sites Terms of Service Pays Off

This post comes to you from Washington, D.C., where I’ve been attending the American Bar Association Section of Intellectual Property Law Annual Meeting.   Social media definitely was among the hot topics discussed, particularly how brand owners can protect their copyrighted material and trademarks when used on social media sites.  One recommended strategy was to […]


10 Social Media Rules Worth Breaking

I didn’t set out to be a social media rule-breaker. I’ve always been more of a teacher’s pet type, honestly. But the more I get to know what some in the social media industry are pushing as doctrine, the more rebellious I get.   Social media guidelines are nice, but there’s no reason to accept them […]


Segmentation is dead, the interest graph killed it

During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and it’s the interest graph that killed it. We’re living in an age where every click we make, every site we visit can be tracked and […]


The Ten Must-Know Tips for SXSW First Time Attendees

South by South West (SXSW) which is the interactive, film and music festival in Austin Texas annually in March, can be intimidating for first-timers. So instead of worrying and being overwhelmed by it, just be prepared, so you can enjoy the immense awesomeness of the event.  Here are my tips for being prepared, and having […]


The 5-Step Social Media ROI Workout

I visited a friend’s cupcake stand at a farmer’s market last week. Shocked to find herself sold out of nearly everything, she confided: “It’s terrible to say this, but I think this is about the time people start giving up on their New Year’s resolutions.” Ah, weight loss goals. Of course we all know the […]