The Customer is a Media
Information grows and crawls more and more across different channels. That goes for businesses as well, now, with an incredibly interactive two-way conversation, like we've never seen. Traditional medias try to surf the…
So You Want to be a Social Business
Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I'm not mistaken, Padmasree Warrior, CTO…
Hello Vendors … My name is Mireille…And… I’m No Longer Your Customer
It has been suggested that you need to attract at least ten to fifteen customers for every customer you lose; with social media, the numbers increase significantly. Vendors…
Confessions of a New Social Media Manager: 3 Steps to Owning Otaku
In his classic book, Purple Cow, Seth Godin introduces his readers to the idea of Otaku – something that is more than a hobby but a little less than an…
What does it mean to be a “Social Media Guru”?
If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick…
Paying Attention to Sites Terms of Service Pays Off
This post comes to you from Washington, D.C., where I’ve been attending the American Bar Association Section of Intellectual Property Law Annual Meeting. Social media definitely was among the…
10 Social Media Rules Worth Breaking
I didn't set out to be a social media rule-breaker. I've always been more of a teacher's pet type, honestly. But the more I get to know what some in…
Segmentation is dead, the interest graph killed it
During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and…
The Ten Must-Know Tips for SXSW First Time Attendees
South by South West (SXSW) which is the interactive, film and music festival in Austin Texas annually in March, can be intimidating for first-timers. So instead of worrying and being…
The 5-Step Social Media ROI Workout
I visited a friend's cupcake stand at a farmer's market last week. Shocked to find herself sold out of nearly everything, she confided: "It's terrible to say this, but I…