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The Customer is a Media

  • Post author:Laurent Blondeau
  • Post published:April 17, 2012
  • Post category:from the clubhouse

Information grows and crawls more and more across different channels. That goes for businesses as well, now, with an incredibly interactive two-way conversation, like we've never seen. Traditional medias try to surf the…

Continue ReadingThe Customer is a Media
Read more about the article So You Want to be a Social Business

So You Want to be a Social Business

  • Post author:hardaway
  • Post published:April 13, 2012
  • Post category:from the clubhouse

Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I'm not mistaken, Padmasree Warrior, CTO…

Continue ReadingSo You Want to be a Social Business
Read more about the article Hello Vendors … My name is Mireille…And… I’m No Longer Your Customer

Hello Vendors … My name is Mireille…And… I’m No Longer Your Customer

  • Post author:mireillem10
  • Post published:April 11, 2012
  • Post category:from the clubhouse

It has been suggested that you need to attract at least ten to fifteen customers for every customer you lose; with social media, the numbers increase significantly.     Vendors…

Continue ReadingHello Vendors … My name is Mireille…And… I’m No Longer Your Customer

Confessions of a New Social Media Manager: 3 Steps to Owning Otaku

  • Post author:Caitlin.Muir
  • Post published:April 5, 2012
  • Post category:from the clubhouse

In his classic book, Purple Cow, Seth Godin introduces his readers to the idea of Otaku – something that is more than a hobby but a little less than an…

Continue ReadingConfessions of a New Social Media Manager: 3 Steps to Owning Otaku
Read more about the article What does it mean to be a “Social Media Guru”?

What does it mean to be a “Social Media Guru”?

  • Post author:jlampugnano
  • Post published:April 4, 2012
  • Post category:from the clubhouse

If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick…

Continue ReadingWhat does it mean to be a “Social Media Guru”?

Paying Attention to Sites Terms of Service Pays Off

  • Post author:punklawyer
  • Post published:April 3, 2012
  • Post category:from the clubhouse

This post comes to you from Washington, D.C., where I’ve been attending the American Bar Association Section of Intellectual Property Law Annual Meeting.   Social media definitely was among the…

Continue ReadingPaying Attention to Sites Terms of Service Pays Off
Read more about the article 10 Social Media Rules Worth Breaking

10 Social Media Rules Worth Breaking

  • Post author:courtneyseiter
  • Post published:March 27, 2012
  • Post category:from the clubhouse

I didn't set out to be a social media rule-breaker. I've always been more of a teacher's pet type, honestly. But the more I get to know what some in…

Continue Reading10 Social Media Rules Worth Breaking
Read more about the article Segmentation is dead, the interest graph killed it

Segmentation is dead, the interest graph killed it

  • Post author:nickgundry
  • Post published:March 15, 2012
  • Post category:from the clubhouse

During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and…

Continue ReadingSegmentation is dead, the interest graph killed it
Read more about the article The Ten Must-Know Tips for SXSW First Time Attendees

The Ten Must-Know Tips for SXSW First Time Attendees

  • Post author:pamsahota
  • Post published:March 7, 2012
  • Post category:from the clubhouse

South by South West (SXSW) which is the interactive, film and music festival in Austin Texas annually in March, can be intimidating for first-timers. So instead of worrying and being…

Continue ReadingThe Ten Must-Know Tips for SXSW First Time Attendees
Read more about the article The 5-Step Social Media ROI Workout

The 5-Step Social Media ROI Workout

  • Post author:courtneyseiter
  • Post published:March 5, 2012
  • Post category:from the clubhouse

I visited a friend's cupcake stand at a farmer's market last week. Shocked to find herself sold out of nearly everything, she confided: "It's terrible to say this, but I…

Continue ReadingThe 5-Step Social Media ROI Workout
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