The Customer is a Media
Information grows and crawls more and more across different channels. That goes for businesses as well, now, with an incredibly interactive two-way conversation, like we've never seen. Traditional medias try to surf the…
Information grows and crawls more and more across different channels. That goes for businesses as well, now, with an incredibly interactive two-way conversation, like we've never seen. Traditional medias try to surf the…
Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I'm not mistaken, Padmasree Warrior, CTO…
It has been suggested that you need to attract at least ten to fifteen customers for every customer you lose; with social media, the numbers increase significantly. Vendors…
In his classic book, Purple Cow, Seth Godin introduces his readers to the idea of Otaku – something that is more than a hobby but a little less than an…
If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick…
This post comes to you from Washington, D.C., where I’ve been attending the American Bar Association Section of Intellectual Property Law Annual Meeting. Social media definitely was among the…
I didn't set out to be a social media rule-breaker. I've always been more of a teacher's pet type, honestly. But the more I get to know what some in…
During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and…
South by South West (SXSW) which is the interactive, film and music festival in Austin Texas annually in March, can be intimidating for first-timers. So instead of worrying and being…
I visited a friend's cupcake stand at a farmer's market last week. Shocked to find herself sold out of nearly everything, she confided: "It's terrible to say this, but I…