Wandering Outside Your Social Media Brand
Consistent messaging and brand image is very important online. But, sometimes in your social media, you might want to wander outside your brand. Maybe the latest political issue has you…
Netflix Lessons Learned: PR & Social Media Opportunity
By now you have heard about the new Netflix rates scheduled to hit this fall. Most likely you heard about it from angry friends and colleagues, and all of the…
6 of the Best Social Media Campaigns Ever
Modern day narrative is written in the script of social media. You have to make your presence felt at social media platforms or soon you will be a non entity.…
Google+: First Tips and Tricks
When Google+ opened for beta testers last Friday, I was privileged to start kicking the tires. I was immediately sucked into playing on a new playground. “Ooo, what does this…
What's Hot in Blogging: June 2011
The first week of every month, contributor Amy Phillips will recap what made waves in blogging for the previous month.June’s most hotpoint blogging issue actually took place in the latter…
B2B Social Media Road Map
I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d…
Pew research shows Facebook users more trusting of others
It’s officially, Facebook has 750 million monthly active users. With the number increasing 150 million in only 6 months, it’s easy to assume everyone in your immediate and extended circle of…
Connecting to the arts
This month, researcher Devon V. Smith released a report for the Theatre Bay Area on how 207 arts organizations around the world are using social media. It has a tremendous amount…
Resources for Advertising on Twitter
We’ve all seen Promoted Tweets go viral in a short amount of time, such as Toyota’s Prius Goes Plural and Virgin America’s Company Expansion into Canada, but do you have…
A critical look at curation
Most thinking people are burdened by information overload. The disintermediation of traditional information gatekeepers (news media, doctors, government institutions, even real estate agents) by social media has placed too much…
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